AskPinoy

Verification Standard

In one line: Exactly what "Verified by AskPinoy" means, what it doesn't, and how to report a badge that's wrong.

Last updated · Standard version 1

The short version

1. What we check: version 1

A listing shows Verified by AskPinoy when all of these are recorded and less than 12 months old:

  1. Owner confirmed. The person who claimed the listing proved they control the business: we phoned the number on the listing and reached them, or we reviewed a business document they sent. Badge line: "Owner confirmed by phone — {date}".
  2. Details confirmed. The owner confirmed the phone number, the address or service area, and the main category. "Details confirmed with the owner — {date}".
  3. Community label attested. The owner ticked, or told us on the call, that the business is Filipino-owned (at least half owned or controlled by people who identify as Filipino) or Filipino-serving (see the Eligibility policy). It's their word. We don't ask for proof of anyone's background. "Filipino-owned — attested by the owner — {date}".
  4. Licence checked, only where a register exists. For a business in a category with a public licence register, we looked the number up on the regulator's own register and found it. "{register} licence {number} — checked on the {register} register — {date}". For a category with no register, this step doesn't apply and the badge needs only the first three.

The badge shows "Valid until {date}": 12 months after the oldest of these checks.

2. Claimed, confirmed, checked, verified: the difference

You'll see different lines on different listings. Each says exactly what we know.

What you seeWhat it means
Shared by the communityA kababayan suggested this business. Details are as reported. Nobody has claimed it yet.
Details confirmed {month} · Your business? Claim it free.We phoned the business and the owner confirmed the details, but nobody has claimed the listing.
Filipino-owned / Filipino-servingThe owner attested to it, on the claim form or to us on the phone.
Ask for their {credential}…A regulated trade or profession we haven't checked the register for yet. The line tells you what to ask for.
Licence checked · {register} {number} · {month}We found that number on the regulator's register on that date.
Verified by AskPinoyEvery check above that applies, done within 12 months.
Founding BusinessOne of the first 50 businesses to claim their listing. A thank-you, not a check.

Claimed is not verified. An owner can claim a listing and never complete the other steps. Their page then shows the lines they've earned and no badge.

3. What the badge does not mean

And the other way round: no badge means we haven't checked yet, not that anything is wrong. Most listings start unclaimed. A listing is not an endorsement, and holding the right licence is always the business's responsibility.

4. How licence checks work

5. Every 12 months, again

Each check expires 12 months after it was made. When the oldest one expires, the badge comes off, with no penalty and no mark against the business, and comes back once the owner re-confirms. The dashboard shows what's due.

6. Independent of money

7. Report a badge that's wrong

If a Verified badge or a Licence checked line looks wrong (the business changed hands, the licence lapsed, the number isn't theirs), email ramuel@askpinoy.com and tell us. We look within 2 business days. If the check doesn't hold up, the line comes off at once. The business never learns who reported it.

8. Versions